User generated content is more likely to be shared on social media and 92% of people would take the recommendation of another person over that of a brand when making a purchase. Both influencers and Simple shared the images on their social channels. In response, Influencers created images of themselves with the products, original artwork, and promotions, to connect Simple with each influencer’s audience. Gravity selected wines for popular and emerging influencers from Instagram and Facebook based on their profiles and sent them each a bottle with a personal card and a story behind the choice. Simple wanted to introduce their online marketplace to millenials and grow their 18+ client base. Simple has a sommelier school, book publishing house and travel agency dedicated to promoting wine culture. The Simple portfolio includes thousands of wines, cognacs, whiskeys and other alcoholic and non-alcoholic beverages, as well as a wide selection of professional wine glass and accessories. In response to new insights about functionality, Multon redesigned their packaging for increased accessibility. Outcomeīased on recommendations from Gravity's User Sentiment Map, Multon adjusted their product range to meet customer preferences and rebranded to showcase the product elements most appealing to natural juice lovers. Further, the report provided insights on problems with package design and possible fixes. The final report included data on the popularity of flavors, responses to the promotion of natural juices, and "tips and tricks" used by people to produce a perfect homemade juice.
Further analysis resulted in stripping and skimming of the data gathered to form key insights. We conducted social listening for online mentions of juices, their recipes, consumption patterns and flavour preferences. Gravity analyzed consumer preferences on juice and fruit drink flavours to create a User Sentiment Map on product naturalness. SolutionĬonsumer expectations and preferences analysis: Multon wanted to connect with buyers looking for a more natural juice experience and introduce the flavors most appealing to them. CSJC Multon is an innovative company developing, producing and distributing fruit-based foods including natural juices, nectars, and juice drinks.
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